Licensing Agency Mission

To facilitate the creation of long-term, brand-appropriate, profitable licensing partnerships between

Brand Owners & Manufacturers


At Perpetual, we believe every brand has equities that define its values and distinguish it from its competitors. The most powerful brands have easily recognizable equities that create an emotional bond with consumers. These brands are worthy of strategic brand licensing programs that leverage their equities and extend them into new products.

Perpetual's licensing agents join together licensees and licensors, developing exciting, innovative products that strengthen a brand's relationship with consumers — while generating significant revenues at minimal cost.

Perpetual - building profitable brand licensing and merchandise licensing programs.