Licensing Agency Profile

Headquartered in New York City, Perpetual Licensing comprises marketing, branding and licensing professionals, each of whom is dedicated to unlocking the equity of powerful brands through strategic merchandise licensing.

As dynamic licensing agents, we believe that brand licensing is a combination of art and science, and that truly great merchandise licensing programs are priceless in today's cluttered market. Our goal is to partner with select brand licensing clients who understand powerful brands, appreciate merchandise licensing as much as we do, and truly want our help growing their business.

At Perpetual, we've built a collaborative environment that fosters responsibility, brilliance and passion; one that is agile enough to move swiftly in today's business climate, and resourceful enough to help even the most established brands enhance their value.