Selecting the Right Type of Brand Licensing Program

Perpetual's brand licensing experts build two types of merchandise licensing programs: one for brand owners looking to license out their brands and trademarks, and one for manufacturers looking to licensing in, or acquire brand licenses.

Brand Representation Licensing

If you're a brand owner looking to license your trademark into the marketplace, Perpetual can help you build a portfolio of outstanding manufacturers who market and sell new, approved retail products that feature your logo or trademark.

Brand Representation Licensing is an important part of your company's marketing communications program and achieves three objectives:

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Brand Acquisition Licensing

If you're a manufacturer looking to license in trademarks to bolster your product lines, Perpetual can help you acquire a portfolio of trademarks that can be leveraged in the development of new retail products.

A Brand Acquisition Licensing program is an important part of your company's product development plan and achieves three objectives:

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