Selecting the Right Type of Brand Licensing Program

Perpetual's brand licensing experts build two types of merchandise licensing programs: one for brand owners looking to license out their brands and trademarks, and one for manufacturers looking to licensing in, or acquire brand licenses.

Brand Representation Licensing

If you're a brand owner looking to license your trademark into the marketplace, Perpetual can help you build a portfolio of leading manufacturers to market and sell new, approved retail products that feature your logo or trademark.

Brand Licensing can serve an important role in your company's marketing communications program and achieves three objectives:

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Brand Acquisition Licensing

If you're a manufacturer looking to license in trademarks to bolster your product lines, Perpetual can help you acquire a portfolio of popular trademarks that can be leveraged in the development of new retail products.

Brand Licensing can serve an important role in your company's product development plan and achieve three objectives:

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