Perpetual is a full-service brand licensing agency (sometimes referred to as a merchandise licensing agency) that connects brand owners and manufacturers to extend well known brands into new retail products.
Through a proven, trademarked process, Perpetual creates and manages merchandise licensing programs that unlock the full potential of brands. Our licensing work fosters successful partnerships between licensees and licensors, and strengthens relationships between brands and consumers.
Based in New York and Los Angeles, Perpetual is recognized as one of the most successful strategic merchandise licensing agents in the industry. Our customized brand-extension programs deliver licensing solutions for dynamic clients who are looking to build their brand, protect their trademarks and generate revenue.