Role of the Licensor, Licensee and Licensing Agent
Each party plays an important role in guiding the development of a successful licensing program.
Licensor
- Set licensing goals and establish objectives
- Approve annual Strategic Licensing Plan
- Approve prospective licensees
- Approve licensed products, packaging, marketing and collateral materials
- Provide access to licensable assets and/or develop style guide
- Register trademarks in appropriate categories
- Pursue trademark infringers
- Execute license agreements
Licensee
- Set licensing goals and establish objectives
- Approve annual Strategic Licensing Plan (Brand Acquisition)
- Approve prospective licensors
- Develop, manufacturer and market approved products
- Monitor marketplace for trademark infringers
- Deliver quarterly royalty reports and payments
Agent
- Develop Strategic Licensing Program (SLP) for presentation and approval
- Create sales materials to solicit interest from licensees or licensors
- Prospect qualified licensees or licensors
- Negotiate terms of license agreement
- Guide contract management process
- Lead the acquisition and/or development of licensable assets, or the creation of a style guide
- Manage product, packaging and collateral material approval process
- Administer royalties
- Police marketplace for trademark infringement
- Handle daily program needs
