Pamella LaBella is an established licensing and branding agent who specializes in building licensing programs for lifestyle and entertainment brands and celebrity talent. Pamella leverages clients’ influence in the world of television, film, fashion, sports or digital media to build sustainable consumer brands and retail businesses. Through licensing, she develops a broader appeal for the brand/talent and nurtures a client's passion in new product categories.
Previously, Pamella worked at celebrity talent agencies CAA and APA respectively in the Branded lifestyle and licensing divisons, where she developed celebrity retail licensing programs such as: Cindy Crawford for JCPenney, Eva Mendez/VIDA for Macy’s, and the Alticor/Laura Mercier acquisition of Nyakio Beauty. Additionally, she has worked on successful brand licensing programs for Robert Irvine, Dr. Robert Rey Shapewear, Duff Goldman, Catherine Malandrino, Rosie Pope, Kendra Wilkinson, Christian Siriano and Skinnygirl for Bethenny Frankel.
Pamella received a Bachelor of Arts from Marquette University.
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